So, you think you've aligned the appropriate marketing model to your firm's needs. But, do you have the skills and capabilities you need to get what you want for your practice? Let's find out...
Marketing Organization
Insights on structuring and optimizing marketing teams to improve efficiency, collaboration, and performance.
Why Your Marketer Doesn’t Understand Your Firm’s Business
A lot of partners express frustration, either directly or implicitly, that their marketers just "don't understand the business." Is this a real problem? Or, just misaligned expectations? In our first episode, we dive head first into the issue. And, explore what it...
