For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.
Marketing Strategy
Unpacking the core elements of a successful marketing strategy tailored to professional service firms’ unique needs.
12 Reasons Your Marketing Strategy is Failing
From culture to rewards to the "partners' boat fund," Jeff and Jason explore all the reasons firms' marketing strategies fail.
Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai
We share professional services marketing lessons learned from Hyundai's brand ascent, discuss marketing opportunities related to PWC's large investment in AI, and lament China's "crackdown" on consulting firms.
Brand Breakdown – Wizeline
We break down the brand of one of the world's fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture.
Building a Go-To-Market Strategy in 5 Steps
Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps.
Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light
We dive back into the on-again, off-again EY split, Google's shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing.
Brand Breakdown – Western Advanced Technologies Inc. (WATI)
In this episode, we analyze Western Advance Technologies Inc. (WATI) and cover a litany of foibles that firms, especially IT firms, should avoid in their marketing efforts.
Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch
Michael Burton, CEO of upstart technology consultancy Stitch, talks about about his new firm's value proposition, growth strategy, technology partner selection, and the benefits of declaring a strong POV.
Breaking Through Growth Ceilings with Dev Patnaik, CEO of Jump Associates
Dev Patnaik shares his 25-year journey founding and growing the world's leading independent strategy and innovation consulting firm.
Brand Breakdown – Clarkston Consulting
In our second installment of "Brand Breakdowns," we dissect management consulting firm, Clarkston Consulting. Learn some great stuff about industry programs and thought leadership development from this well-marketed firm.