In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success.
Marketing Strategy
Unpacking the core elements of a successful marketing strategy tailored to professional service firms’ unique needs.
Using Online Reviews to Drive Referrals with Katie Hollar of Clutch
Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a "flywheel through referrals."
How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris
For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.
12 Reasons Your Marketing Strategy is Failing
From culture to rewards to the "partners' boat fund," Jeff and Jason explore all the reasons firms' marketing strategies fail.
Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai
We share professional services marketing lessons learned from Hyundai's brand ascent, discuss marketing opportunities related to PWC's large investment in AI, and lament China's "crackdown" on consulting firms.
Brand Breakdown – Wizeline
We break down the brand of one of the world's fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture.
Building a Go-To-Market Strategy in 5 Steps
Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps.
Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light
We dive back into the on-again, off-again EY split, Google's shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing.
Brand Breakdown – Western Advanced Technologies Inc. (WATI)
In this episode, we analyze Western Advance Technologies Inc. (WATI) and cover a litany of foibles that firms, especially IT firms, should avoid in their marketing efforts.
Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch
Michael Burton, CEO of upstart technology consultancy Stitch, talks about about his new firm's value proposition, growth strategy, technology partner selection, and the benefits of declaring a strong POV.