Tips for Building a Base of High-Quality Leads
Every firm wants more leads. Here are some critical tips to get the most out of your lead generation investments of time and money. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses
We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Post-pandemic Lead Flow Research to Drive Your Lead Generation Strategy
What the early-pandemic and late-pandemic data say about leads and sales pipelines. We cover significant changes to lead volume, deal values, and sales cycle times. Is your firm’s performance up to par? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
The Strategic Importance of Lead Management
Think you already know how to manage leads, don’t think lead management is important, or don’t know how to manage leads? This episode sheds light on the strategic importance of lead management and how top firms do it. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
What is a Lead?
No term is more misunderstood in professional services marketing than the word lead. Learn why the proper definition is important and what it means to revenue generation activities. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
How Intellectual Capital Removes Friction from the Buyer’s Journey
Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
How to Create an Effective Intellectual Capital Strategy
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
What is an Intellectual Capital Strategy?
How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Why Does Intellectual Capital Matter?
Laying the foundation for a successful intellectual capital strategy that builds brand relevance and drives growth. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
We’re Back and Here’s What We’re Seeing for Clients in 2021
After a hiatus, Jason and Jeff talk about what they’re seeing and hearing from the market as we begin a new year, get to know a new administration, and endure the long pandemic slog. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS