Many professional services firms run into mistakes when they try to launch a new service, most of which could be a avoided with a little due diligence. Jason and Jeff discuss what due diligence should look like and how it can help firms avoid a lot of wasted time,...

Feel like you're stuck doing stupid stuff and wondering how to move to the smart list? This episode wraps up the series on stupid and smart things for marketing to do. Jason and Jeff offer advice for becoming a smarter professional services firm marketer.

Last week we talked about the stupid things marketing shouldn't be doing in professional services firms. So what are the smart things marketing should be doing to help their firm grow? Let's take a look.

Pardon our language, but we've come across a lot of things that get thrown on marketing's plate in professional services firms that simply shouldn't be there. They're either a waste of resources, they don't align with a strategy, or they should be owned by partners...

Jason and Jeff discuss a list of things marketing has ruined, and on the flip side, what marketing has made better. And they leave marketers with a positive message on how they can differentiate themselves and be better marketers.

It's planning season. What does a growth-driven marketing plan look like? What research should you do? How do you cascade down from marketplace issues to marketing strategies and quarterly tactics? We'll answer all this, and more, in just 20 minutes and 19 seconds.

There are two schools of thought on marketing a professional services firm. We explore the mindsets, cultures and structures of each and answer the central questions—"Which one is right for you?" and "Can you switch from one to the other?"

What do firms typically spend on marketing? 5% of revenue? 10% of revenue? Does it matter? Forget about benchmarks as we talk about how to develop a proper marketing budget.

There's a massive disconnect between where clients spend time in their buying process and where firms spend time in the sale. In this episode, we jump right into the void.

Jason and Jeff explore 6 potential responses firms can take to compete with the SaaS-driven content marketing freight train barreling down upon them.