Chris and Michelle join us to talk about Tercera's strategic investments in thought leadership and break down the release of the firm's research, the Tercera 30.
Thought Leadership
Examining how firms can position themselves as thought leaders to build authority and trust within their industries.
Winning the Battle for Mindshare When the Competitor is a Bot
AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.
Why People Don’t Understand Data and What to Do About It with Bill Shander
Data visualiation expert Bill Shander joins the show to talk about why people don't understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.
Who Should Be Your Firm’s Thought Leaders?
Picking the right "faces" for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.
Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards
Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.
How Professional Services Firms Are Using AI in Their Thought Leadership Programs
How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research.
Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell
Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take?
Unlocking the Real Promise of AI with David DeWolf of Knownwell
Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments.
Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera
From writing code to amping up call centers to a virtual wingman -- Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients.
Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow
Jeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption?