Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value.
Thought Leadership
Examining how firms can position themselves as thought leaders to build authority and trust within their industries.
Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R
Is it appropriate to talk to customers in this moment? If so, how do you reach them?
Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking?
Companies of all shapes and sizes have rushed to the table with COVID-19 messages. Is it helpful? Or just noise?
Shifting Thought Leadership from Brand Building to Sales Enablement
Why and how firms need to put more focus on activating thought leadership in the sale and inside client relationships.
Making Thought Leadership Truly Digital for the First Time
Jason and Jeff explore how to flip from a linear, analog publishing process to a multi-directional, digital one.
11 Attributes of Exceptional Marketing Leaders
Jason and Jeff define the characteristics of a great firm marketing leader.
Experts Write!
Jason and Jeff finally agree on something. If you want to be seen as an expert, you have to produce intellectual capital. Writing may not be your strength, but professional services experts must write. Here's why.
Comedy & Tragedy: Leveraging 4 More Story Plots in Your Marketing Activities
This episode continues the conversation on classing storytelling frameworks that can be used in firm marketing. Jason and Jeff pick up where they left off last episode and discuss the last four story types, including The Voyage and Return, Comedy, Tragedy, and Rebirth.
Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing
A great story, well told, has the power to leave a lasting impression and even inspire action. And when done right, storytelling can do powerful things for firm marketing. Learn about three classic storytelling frameworks and how to use them to market your firm.
Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best
The second episode in a two-part series on exceptional thought leadership marketers. Learn about the other four (out of seven) capabilities of the best thought leadership marketers based on Rattleback's recent research study with Bloom Group.