Jason and Jeff explore how to flip from a linear, analog publishing process to a multi-directional, digital one.
Thought Leadership
Examining how firms can position themselves as thought leaders to build authority and trust within their industries.
11 Attributes of Exceptional Marketing Leaders
Jason and Jeff define the characteristics of a great firm marketing leader.
Experts Write!
Jason and Jeff finally agree on something. If you want to be seen as an expert, you have to produce intellectual capital. Writing may not be your strength, but professional services experts must write. Here's why.
Comedy & Tragedy: Leveraging 4 More Story Plots in Your Marketing Activities
This episode continues the conversation on classing storytelling frameworks that can be used in firm marketing. Jason and Jeff pick up where they left off last episode and discuss the last four story types, including The Voyage and Return, Comedy, Tragedy, and Rebirth.
Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing
A great story, well told, has the power to leave a lasting impression and even inspire action. And when done right, storytelling can do powerful things for firm marketing. Learn about three classic storytelling frameworks and how to use them to market your firm.
Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best
The second episode in a two-part series on exceptional thought leadership marketers. Learn about the other four (out of seven) capabilities of the best thought leadership marketers based on Rattleback's recent research study with Bloom Group.
Patience, Discipline and Truth-Seeking: Critical Capabilities of the Best Thought Leadership Marketers
Part 1 of a two-part series on exceptional thought leadership marketers. In this episode, Jason shares three of the seven capabilities of the best thought leadership marketers based on Rattleback's recent research study with Bloom Group.
The Battle for Mindshare in Sales Training: CEB (Gartner) vs. RAIN Group
Two different consulting firms, two different views on sales training. So what sales methodology does each firm believe in and is one better than the other? A winner will be declared. Take a listen to find out who.
Collapsing 7 Years to 2—Accelerating Your Journey to Expert Thought Leadership Marketer
Rattleback's recent research, conducted with Bloom Group, on thought leadership marketing shows that the best firms have likely been at it for 4-10 years. In this episode, we talk about approaches firms could take to accelerate that journey.
Survey Said! Characteristics of Exceptional Thought Leadership Marketers
We asked over 300 B2B marketers...In this podcast, Jason shares high-level findings from Rattleback's current and past research with Bloom Group into the characteristics of exceptional thought leadership marketers.