The Original Professional Services Marketing Podcast
With Jason Mlicki and Jeff McKay
Latest Episode
Episodes
A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan
Chris and Michelle join us to talk about Tercera's strategic investments in thought leadership and break down the release of the firm's research, the Tercera 30.
2025 Marketing and Growth Priorities. Are They New or Evergreen?
From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025.
CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board
There are some new members hanging around the C-Suite of a lot of corporations. How'd they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.
Winning the Battle for Mindshare When the Competitor is a Bot
AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.
Marketing Channels: Which Ones are the Right Ones for Your Firm
SEO, podcasts, conferences, advertorials, blogs ... so many marketing channels to choose from. But which ones are right for MY firm?
Why People Don’t Understand Data and What to Do About It with Bill Shander
Data visualiation expert Bill Shander joins the show to talk about why people don't understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.
Segmentation: The Marketing Foundation Firms Seldom Get Right
It's the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here's how to get it right.
The Antidote to Crappy Buyer Personas with Jim Kraus
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you're hoping to affect.
Who Should Be Your Firm’s Thought Leaders?
Picking the right "faces" for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.
Fortitude: The Key to Sustained Marketing Success
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success.
Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards
Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.
Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes
Jeff and Jason look back at the "killer" insights, occasional misteps, and the most important things they've learned from 5 years of podcasting.
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
