The Original Professional Services Marketing Podcast
With Jason Mlicki and Jeff McKay
Latest Episode
Episodes
Measuring Your Marketing (or Brand) Investments
Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm's strategic objectives.
Is PS Marketing Ahead of the Game or Behind?
Is professional services marketing behind the curve? Jeff and Jason dig into the industry’s creative, strategic, and resource challenges—and the timeless advantages it still holds.
The Evolution of Professional Services Marketing: A 25-Year Retrospective
From "strict brand guidelines" to the rise of Google, social media, and AI, Jeff and Jason look back at the last 25 years of B2B marketing. And, we look forward towards the next 5.
How AI is Changing Marketing’s Roles
How AI is reshaping six essential marketing roles—and what professional services firms must do to adapt, stay strategic, and stay competitive in an AI world.
Differentiation: Is It Getting Harder? Or Easier?
From AI-enabled search to the growth of industry directories, the forces of the market are making it harder to differentiate a firm. Or are they?
The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It
We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions is reshaping decision-making. Featuring data from Edelman, Pew, Gartner, and Deloitte, this episode offers actionable...
How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering
Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work.
The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch
What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.
A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan
Chris and Michelle join us to talk about Tercera's strategic investments in thought leadership and break down the release of the firm's research, the Tercera 30.
2025 Marketing and Growth Priorities. Are They New or Evergreen?
From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025.
CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board
There are some new members hanging around the C-Suite of a lot of corporations. How'd they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.
Winning the Battle for Mindshare When the Competitor is a Bot
AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
