The Original Professional Services Marketing Podcast
With Jason Mlicki and Jeff McKay
Latest Episode
Episodes
Naming. What is it Good For? An Interview with Laurel Sutton of Catchword
With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant, Laurel Sutton.
You Need to Create Time to Think — Now More Than Ever.
Billability and utliization seem important. But, creating time to think is vital to the long-term health of every firm.
Building Confidence in an Insecure Firm
Firm confidence can be built. Jason and Jeff explore how.
Confidence. Does Your Firm Have It?
Just like in life, confidence drives everything a firm does. In this episode, Jason and Jeff discuss what a confident firm looks like.
Brand Relevance. Does it Squash Innovation?
Understanding where your firm is relevant is critical to successful marketing. But, can it stop you from making bold business decisions?
Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R
Is it appropriate to talk to customers in this moment? If so, how do you reach them?
Should You Adjust Your Marketing Budget During the Pandemic? If So, How?
If you can afford to do it, now is likely a smart time to market. But, for marketers forced to cut budget, what's the right way to do it?
Marketing or Communications. What’s the Difference?
Firms often confuse marketing and communications. But, the truth is they're quite different. And the distinction matters.
Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking?
Companies of all shapes and sizes have rushed to the table with COVID-19 messages. Is it helpful? Or just noise?
The Critical Marketing Questions You’re Not Prepared to Answer
We jump into the difficult questions that firms can't answer or just avoid that make or break their success.
The Pipeline Cliff — An Interview with Mark Wainwright on Sales Planning for Doer/Sellers
Mark Wainwright shares his thoughts on the intersection where certainty ends and partners' "night sweats" often begin -- your sales pipeline.
Becoming the Leader You Were Meant to Be — An Interview with Ted Harro of Noonday Ventures
Ted Harro joins us to talk about how to develop your leadership skills and find leaders within your firm.
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
