The Original Professional Services Marketing Podcast
With Jason Mlicki and Jeff McKay
Latest Episode
Episodes
How to Develop and Launch a New Service
In the second episode of a three-part series on launching and ending services in professional services firms, Jason and Jeff talk about how practice leaders can take a successful engagement and turn it into a tangible service that a firm can build at scale and get...
The Typical Mistakes Firms Make When Launching a New Service
Many professional services firms run into mistakes when they try to launch a new service, most of which could be a avoided with a little due diligence. Jason and Jeff discuss what due diligence should look like and how it can help firms avoid a lot of wasted time,...
Marketing Heroes—Who’s Shaped Your World View?
If you had to name the people who have had the most influence on you in the world of marketing and business, who would be on your list? Jason and Jeff share the people on theirs.
Dissecting the McKinsey Rebrand from the Outside
McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made.
Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA
Jody Padar, CPA and author of The Radical CPA, joins Jason and Jeff to talk about her radical point of view and how its changing the CPA profession.
Brands, Frameworks & Models: Oh My!
Brand initiatives in a professional services firm can be a bit complicated. Often times it's because questions further upstream haven't been answered. In this episode we'll talk about what those questions are and what firms should be thinking about when it comes to...
POV – It’s Time to Get One
A compelling point-of-view. It's your firm's central philosophy that can attract clients, and repel others. While the thought of repelling clients doesn't sound ideal, you can actually drive away business by not having a point-of-view at all. Find out why having a...
Comedy & Tragedy: Leveraging 4 More Story Plots in Your Marketing Activities
This episode continues the conversation on classing storytelling frameworks that can be used in firm marketing. Jason and Jeff pick up where they left off last episode and discuss the last four story types, including The Voyage and Return, Comedy, Tragedy, and Rebirth.
Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing
A great story, well told, has the power to leave a lasting impression and even inspire action. And when done right, storytelling can do powerful things for firm marketing. Learn about three classic storytelling frameworks and how to use them to market your firm.
Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best
The second episode in a two-part series on exceptional thought leadership marketers. Learn about the other four (out of seven) capabilities of the best thought leadership marketers based on Rattleback's recent research study with Bloom Group.
Patience, Discipline and Truth-Seeking: Critical Capabilities of the Best Thought Leadership Marketers
Part 1 of a two-part series on exceptional thought leadership marketers. In this episode, Jason shares three of the seven capabilities of the best thought leadership marketers based on Rattleback's recent research study with Bloom Group.
The Battle for Mindshare in Sales Training: CEB (Gartner) vs. RAIN Group
Two different consulting firms, two different views on sales training. So what sales methodology does each firm believe in and is one better than the other? A winner will be declared. Take a listen to find out who.
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
