The Original Professional Services Marketing Podcast
With Jason Mlicki and Jeff McKay
Latest Episode
Episodes
Brands, Frameworks & Models: Oh My!
Brand initiatives in a professional services firm can be a bit complicated. Often times it's because questions further upstream haven't been answered. In this episode we'll talk about what those questions are and what firms should be thinking about when it comes to...
POV – It’s Time to Get One
A compelling point-of-view. It's your firm's central philosophy that can attract clients, and repel others. While the thought of repelling clients doesn't sound ideal, you can actually drive away business by not having a point-of-view at all. Find out why having a...
Comedy & Tragedy: Leveraging 4 More Story Plots in Your Marketing Activities
This episode continues the conversation on classing storytelling frameworks that can be used in firm marketing. Jason and Jeff pick up where they left off last episode and discuss the last four story types, including The Voyage and Return, Comedy, Tragedy, and Rebirth.
Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing
A great story, well told, has the power to leave a lasting impression and even inspire action. And when done right, storytelling can do powerful things for firm marketing. Learn about three classic storytelling frameworks and how to use them to market your firm.
Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best
The second episode in a two-part series on exceptional thought leadership marketers. Learn about the other four (out of seven) capabilities of the best thought leadership marketers based on Rattleback's recent research study with Bloom Group.
Patience, Discipline and Truth-Seeking: Critical Capabilities of the Best Thought Leadership Marketers
Part 1 of a two-part series on exceptional thought leadership marketers. In this episode, Jason shares three of the seven capabilities of the best thought leadership marketers based on Rattleback's recent research study with Bloom Group.
The Battle for Mindshare in Sales Training: CEB (Gartner) vs. RAIN Group
Two different consulting firms, two different views on sales training. So what sales methodology does each firm believe in and is one better than the other? A winner will be declared. Take a listen to find out who.
Are You Enabling Sales or Just Supporting It?
There are a lot of firms who have a sales support function masquerading as marketing. So what are the things marketing should be doing in professional services firm to enable sales, rather than just support it?
You’re Already Serving Me. Now Sell To Me. A Conversation with David Ryan.
David Ryan, founder of Gray Matters Group, joins Jason and Jeff to share his unique approach to growing the business development function of a professional services firm by empowering billable professionals.
Moving from Stupid to Smart
Feel like you're stuck doing stupid stuff and wondering how to move to the smart list? This episode wraps up the series on stupid and smart things for marketing to do. Jason and Jeff offer advice for becoming a smarter professional services firm marketer.
Smart Sh*t Marketing Should Do
Last week we talked about the stupid things marketing shouldn't be doing in professional services firms. So what are the smart things marketing should be doing to help their firm grow? Let's take a look.
Stupid Sh*t Marketing Should Not Do
Pardon our language, but we've come across a lot of things that get thrown on marketing's plate in professional services firms that simply shouldn't be there. They're either a waste of resources, they don't align with a strategy, or they should be owned by partners...
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
