The Original Professional Services Marketing Podcast
With Jason Mlicki and Jeff McKay
Latest Episode
Episodes
Capturing Value in the AI Agent Era: How Firms Can Compete and Win
We break down CB Insights' new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation.
2026 Marketing Priorities for Professional Services
In this episode, Jeff and Jason outline the top marketing priorities for 2026—expanding your firm’s Performance Envelope, rethinking brand, and competing in the AI era.
Winning the AI-Search Game
Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game.
The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera
AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands.
AI: Existential Threat or Opportunity for Consulting Firms?
Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy, talent, and client value?
Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden
Maria Boulden joins us to discuss AI’s effect on sales and the buying cycle, revisiting the Sales Kill Box, and explaining why human sellers remain essential in complex B2B growth.
Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era
Accenture’s bold move to rebrand consulting as “Reinvention Services” signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down.
REPLAY: How to Get Cross-selling Right with Charlie Green
Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why it's crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this.
REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with strategy legend Rita McGrath and Ron Boire, her partner at Valize. Both...
REPLAY: Avoiding the Sales Kill Box with Gartner’s Maria Boulden
This episode, originally aired in November 2021, remains as relevant today as it was then. In this REPLAY, we revisit new sales realities. Gartner's CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency...
Growth That Scales: Aligning Thinkers, Sellers, and Doers to Create Market Momentum
Discover how aligning marketing, sales, and delivery through the IC Triad enables professional services firms to commercialize their expertise and drive market momentum.
The Framework for Firms That Want to Win: The Prudent Pedal Growth Framework
Explore the Prudent Pedal Growth Framework—a strategic, no-fluff model designed to help professional services firms align culture, strategy, and execution for sustainable growth.
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
