The Original Professional Services Marketing Podcast
With Jason Mlicki and Jeff McKay
Latest Episode
Episodes
Selecting Your Ideal Client In 5 Steps
Being clear on whom you serve and why is the foundation of the success of any marketing strategy or initiative. We discuss how identifying your Ideal Client addresses a litany of problems professional services firms experience when trying to drive growth.
Behind the Headlines-Management Consulting Influence, Performance Marketing, Salesforce, and ChatGPT
We discuss if the management industry is a hot mess, do firms need a CMO who is a brand marketer or a performance marketer, what life is like for channel partners when activist investors attack a core partner, and how ChatGPT will change the world and your industry.
Overcoming Client Indecision with Matt Dixon, Co-Author of The Challenger Sale and JOLT Effect.
Challenger Sale author, Matt Dixon, shares how to overcome client indecision with findings from his latest book, JOLT Effect, covering the research of 2.5M sales interactions.
Brand Breakdown – Moviri
Moviri becomes the first firm to be assessed in our new episode format, "Brand Breakdowns." We analyze this software development firm's market face from top to bottom to discern what's working and what could use some work.
5 Steps to a High-Performance Lead Generation Program
Jeff and Jason break down how to build a system that proactively opens conversations with prospective clients.
Being Digital with Mazen Ghalayini from West Monroe
Mazen Ghalayini from West Monroe joins us to talk about the firm's "Be digital." positioning and what it takes to lead in a high-performance firm.
Behind the Headlines-The Strategic Implications of an EY Split
We dive "Behind the Headlines" and discuss the strategic implications of EY's noteworthy split-up of its consulting and audit businesses. What does it mean to consulting practices in and beyond the accounting industry?
Getting Your Firm to the National Level with Bryan Graiff from Armanino
Bryan Graiff, Private Equity Practice Leader from Armanino shares what it takes to grow a respected regional accounting firm into a national one. We cover strategy, people, M&A, integration, adaptability, and lots more.
Solution Architecture in 5 Steps
We introduce our new "In 5 Steps" episode format. In our pilot, we tackle the hairy challenge of creating a memorable solution architecture, so you don't have to hear a client say, "I didn't know you did that." after they hire your competitor instead of your firm.
Why Your Organization Should be Coaching Your People to Achieve High Performance
Mary Herrmann, executive coach and practice leader from Bravanti, a global leadership firm, shares how we leaders can get the most out of our coaches and why your organization should be coaching your people to achieve high performance.
Cutting Through the Noise
Over 1.4M lifetimes of content were added to the world in 2020 alone. How will your thought leadership stand out? Jeff and Jason discuss 5 ways services firms can cut through the noise.
Building a Thought Leadership Campaign Strategy
We dive into why thought leadership promotional campaigns fail. Jason offers advice on how to get yours on the right track through proper goal setting. We expose the wisdom of long-term thinking and short-term actions.
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
