The Original Professional Services Marketing Podcast
Latest Episode
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
Your Hosts
Jason Mlicki
Principal, Rattleback
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Jeff McKay
Founder and CEO, Prudent Pedal
A former professional services CMO, Jeff founded fractional CMO and strategy consultancy, Prudent Pedal.
Recent Episodes
Building a Go-To-Market Strategy in 5 Steps
Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps.
Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light
We dive back into the on-again, off-again EY split, Google's shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing.
Developing a Differentiated Point of View in 5 Steps
A strong POV is the tip of the spear in differentiating a brand and building its relevance in your target market. Learn what it takes for your firm to separate itself from the crowd.
Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
Strategy legend Rita McGrath and Ron Boire, her partner at Valize, share a ton of insights on the issues that inhibit professional services innovation and the solutions to address them.
Brand Breakdown – Western Advanced Technologies Inc. (WATI)
In this episode, we analyze Western Advance Technologies Inc. (WATI) and cover a litany of foibles that firms, especially IT firms, should avoid in their marketing efforts.