The Original Professional Services Marketing Podcast

Latest Episode

Measuring Your Marketing (or Brand) Investments

Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm's strategic objectives.

Divergent Thinking on Marketing Professional Services Firms

Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.

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Your Hosts

Jason Mlicki

Principal, Rattleback

Jason is Principal of Rattleback, a recognized leader in professional services marketing.

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Jeff McKay

Founder and CEO, Prudent Pedal

A former professional services CMO, Jeff founded fractional CMO and strategy consultancy, Prudent Pedal.

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Learn More About the Show

Recent Episodes

Selecting Your Ideal Client In 5 Steps

Feb 20, 2023 | Marketing Strategy

Being clear on whom you serve and why is the foundation of the success of any marketing strategy or initiative. We discuss how identifying your Ideal Client addresses a litany of problems professional services firms experience when trying to drive growth.

Behind the Headlines-Management Consulting Influence, Performance Marketing, Salesforce, and ChatGPT

Feb 10, 2023 | Growth

We discuss if the management industry is a hot mess, do firms need a CMO who is a brand marketer or a performance marketer, what life is like for channel partners when activist investors attack a core partner, and how ChatGPT will change the world and your industry.

Overcoming Client Indecision with Matt Dixon, Co-Author of The Challenger Sale and JOLT Effect.

Feb 3, 2023 | Business Development, Interviews

Challenger Sale author, Matt Dixon, shares how to overcome client indecision with findings from his latest book, JOLT Effect, covering the research of 2.5M sales interactions.

Brand Breakdown – Moviri

Jan 27, 2023 | Brand Strategy, Marketing Strategy

Moviri becomes the first firm to be assessed in our new episode format, "Brand Breakdowns." We analyze this software development firm's market face from top to bottom to discern what's working and what could use some work.