The Original Professional Services Marketing Podcast
Latest Episode
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
Your Hosts
Jason Mlicki
Principal, Rattleback
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Jeff McKay
Founder and CEO, Prudent Pedal
A former professional services CMO, Jeff founded fractional CMO and strategy consultancy, Prudent Pedal.
Recent Episodes
Being Digital with Mazen Ghalayini from West Monroe
Mazen Ghalayini from West Monroe joins us to talk about the firm's "Be digital." positioning and what it takes to lead in a high-performance firm.
Behind the Headlines-The Strategic Implications of an EY Split
We dive "Behind the Headlines" and discuss the strategic implications of EY's noteworthy split-up of its consulting and audit businesses. What does it mean to consulting practices in and beyond the accounting industry?
Getting Your Firm to the National Level with Bryan Graiff from Armanino
Bryan Graiff, Private Equity Practice Leader from Armanino shares what it takes to grow a respected regional accounting firm into a national one. We cover strategy, people, M&A, integration, adaptability, and lots more.
Solution Architecture in 5 Steps
We introduce our new "In 5 Steps" episode format. In our pilot, we tackle the hairy challenge of creating a memorable solution architecture, so you don't have to hear a client say, "I didn't know you did that." after they hire your competitor instead of your firm.
Why Your Organization Should be Coaching Your People to Achieve High Performance
Mary Herrmann, executive coach and practice leader from Bravanti, a global leadership firm, shares how we leaders can get the most out of our coaches and why your organization should be coaching your people to achieve high performance.