How Much Should You Spend on Marketing?
What do firms typically spend on marketing? 5% of revenue? 10% of revenue? Does it matter? Forget about benchmarks as we talk about how to develop a proper marketing budget. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
The 4 Universal Stages of the Client’s Buying Process
There’s a massive disconnect between where clients spend time in their buying process and where firms spend time in the sale. In this episode, we jump right into the void. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Thought Leadership Marketing—What’s Absolutely Changing and What Never Will
Jeff and Jason discuss the things that will never change in thought leadership marketing and 3 big things that are—content consumption habits, trust in corporate publishers, and the role of digital media. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Responding to the Threat of Content Marketing
Jason and Jeff explore 6 potential responses firms can take to compete with the SaaS-driven content marketing freight train barreling down upon them. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
The Marketing Trend Devouring Your Core Business
There’s a VC-backed, tentacled monster attacking the heart of your practice. It’s not AI, automation or blockchain. It’s much bigger and more dangerous. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Why Your Marketer Doesn’t Understand Your Firm’s Business
A lot of partners express frustration, either directly or implicitly, that their marketers just “don’t understand the business.” Is this a real problem? Or, just misaligned expectations? In our first episode, we dive head first into the issue. And, explore what it means — both for partners and for marketers. Podcast: Play in new window…