The Original Professional Services Marketing Podcast
Latest Episode
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
Your Hosts
Jason Mlicki
Principal, Rattleback
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Jeff McKay
Founder and CEO, Prudent Pedal
A former professional services CMO, Jeff founded fractional CMO and strategy consultancy, Prudent Pedal.
Recent Episodes
Winning the Battle for Mindshare When the Competitor is a Bot
AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.
Marketing Channels: Which Ones are the Right Ones for Your Firm
SEO, podcasts, conferences, advertorials, blogs ... so many marketing channels to choose from. But which ones are right for MY firm?
Why People Don’t Understand Data and What to Do About It with Bill Shander
Data visualiation expert Bill Shander joins the show to talk about why people don't understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.
Segmentation: The Marketing Foundation Firms Seldom Get Right
It's the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here's how to get it right.
The Antidote to Crappy Buyer Personas with Jim Kraus
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you're hoping to affect.