The Original Professional Services Marketing Podcast
Latest Episode
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
Your Hosts
Jason Mlicki
Principal, Rattleback
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Jeff McKay
Founder and CEO, Prudent Pedal
A former professional services CMO, Jeff founded fractional CMO and strategy consultancy, Prudent Pedal.
Recent Episodes
Behind the Headlines-AI’s Impact on Pro Service Marketing
From automating interactions at the drive-thru to writing website content, AI is taking the world by storm. In this episode, Jason and Jeff explore the strategic marketing implications of the latest news on generative AI.
Revisiting the BS of PS: Are Things Getting Better? Or Worse?
There's an inherent dysfunction that keeps firms from reaching their full growth potential. Jason and Jeff revisit one of the podcast's earliest episodes to discuss what's changed. And, what's stayed the same.
The Rebranding of Twitter to X. Brilliant Move or Colossal Mistake?
The marketing world is all "atwitter" about X. Was this rebrand a brilliant move? Or a colossal mistake? What can professional service firm leaders and marketers learn from the strategy?
The Cobbler’s Children Have No Shoes
Some strategy firms lack a sound business strategy. Some HR consulting firms lack effective people discipline. Why do firms struggle to apply their expertise to their own businesses?
Building a Differentiated Client Experience
Jeff and Jason break down what it takes to build a truly unique professional services firm client experience and offer examples of firms leading the pack.