by Rattleback Admin | Jul 21, 2019 | Marketing Leadership
We’ve talked about marketing heroes—now we talk about the villains. In this episode, we share some of the marketing fads and campaigns that have influenced society and our culture and affected marketing in ways that we find frustrating. Podcast: Play in new window |...
by Rattleback Admin | Jul 14, 2019 | Marketing Leadership
Jason and Jeff continue the discussion on the people who have influenced them in their careers and in their thinking on marketing and business. Podcast: Play in new window | DownloadSubscribe:...
by Rattleback Admin | Jul 7, 2019 | Marketing Strategy
Have you ever considered turning one of your services into a product? In this episode, Jason and Jeff share reasons why you might consider it, how to do it, the challenges associated with it, and recommendations for doing it successfully. Podcast: Play in new window |...
by Rattleback Admin | Jun 30, 2019 | Marketing Strategy
Whether you’re the marketing leader of a firm that was just acquired or of the firm that did the acquiring, Jason and Jeff share what you should be thinking about to make sure the integration is successful. Podcast: Play in new window | DownloadSubscribe:...
by Rattleback Admin | Jun 23, 2019 | Marketing Strategy
There comes a time when you just have have to put a practice to rest. But how do you know when that time has come? And how can you go about it? Jason and Jeff talk through how a professional services firm can go about killing a practice that’s no longer viable....
