How to Develop and Launch a New Service

by Rattleback Admin | Jun 16, 2019 | Marketing Strategy

In the second episode of a three-part series on launching and ending services in professional services firms, Jason and Jeff talk about how practice leaders can take a successful engagement and turn it into a tangible service that a firm can build at scale and get...

The Typical Mistakes Firms Make When Launching a New Service

by Rattleback Admin | Jun 9, 2019 | Marketing Strategy

Many professional services firms run into mistakes when they try to launch a new service, most of which could be a avoided with a little due diligence. Jason and Jeff discuss what due diligence should look like and how it can help firms avoid a lot of wasted time,...

Marketing Heroes—Who’s Shaped Your World View?

by Rattleback Admin | Jun 3, 2019 | Marketing Leadership

If you had to name the people who have had the most influence on you in the world of marketing and business, who would be on your list? Jason and Jeff share the people on theirs. Podcast: Play in new window | DownloadSubscribe:...

Dissecting the McKinsey Rebrand from the Outside

by Rattleback Admin | May 26, 2019 | Brand Strategy

McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made. Podcast: Play in new window | DownloadSubscribe:...

Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA

by Rattleback Admin | May 19, 2019 | Brand Strategy, Interviews

Jody Padar, CPA and author of The Radical CPA, joins Jason and Jeff to talk about her radical point of view and how its changing the CPA profession. Podcast: Play in new window | DownloadSubscribe:...