Brand Breakdown – Clarkston Consulting
In our second installment of “Brand Breakdowns,” we dissect management consulting firm, Clarkston Consulting. Learn some great stuff about industry programs and thought leadership development from this well-marketed firm. Podcast: Play in new window | DownloadSubscribe: RSS
Selecting Your Ideal Client In 5 Steps
Being clear on whom you serve and why is the foundation of the success of any marketing strategy or initiative. We discuss how identifying your Ideal Client addresses a litany of problems professional services firms experience when trying to drive growth. Podcast: Play in new window | DownloadSubscribe: RSS
Brand Breakdown – Moviri
Moviri becomes the first firm to be assessed in our new episode format, “Brand Breakdowns.” We analyze this software development firm’s market face from top to bottom to discern what’s working and what could use some work. Podcast: Play in new window | DownloadSubscribe: RSS
5 Steps to a High-Performance Lead Generation Program
Jeff and Jason break down how to build a system that proactively opens conversations with prospective clients. Podcast: Play in new window | DownloadSubscribe: RSS
Why Professional Services SaaS Ambitions Often Fail with Mark Littlewood
Mark Littlewood, CEO of the Business of Software, joins us to talk about the state of the software business — where it’s been, where it’s going, and why professional services firms’ software ambitions often fail. Podcast: Play in new window | DownloadSubscribe: RSS
Florian Heinrichs from Consultancy, Client Friendly, talks Marketing and Pro Services Life
Flo Heinrichs, long-time R&P listener, former Accenture marketer turn consultant, joins us from Germany to talk entrepreneurship, juxtapose big and small firm life, and banter in true R&P fashion. Podcast: Play in new window | DownloadSubscribe: RSS
What We’ve Learned About Modern Selling
From being human to the foibles of content marketing to unleashing culture, we take time to reflect and consolidate our learnings from our brilliant guests on our Modern Selling series. Podcast: Play in new window | DownloadSubscribe: RSS
How to Create a Growth Culture Without Killing Your Firm’s Soul
Learn what top firms do to reward performance, unleash their cultural strengths, and realize growth potential. David Rhoads from compensation strategy firm Three Point Consulting discusses the strategic implications that many compensation programs miss. Podcast: Play in new window | DownloadSubscribe: RSS
Scott Brinker, Chiefmartec and HubSpot’s VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s
Scott Brinker joins us to discuss the Martech trends and patterns exponentially impacting sales and marketing organizations. Learn how to competitively position your firm’s tech to exploit them and drive broader firm success. Podcast: Play in new window | DownloadSubscribe: RSS
How to Get Cross-selling Right with Charlie Green
Cross-selling is the most misunderstood approach to revenue generation. Charlie Green shares why it’s so important for professional services firms to get cross-selling right—and how to do so. Podcast: Play in new window | DownloadSubscribe: RSS