In this episode, we analyze Western Advance Technologies Inc. (WATI) and cover a litany of foibles that firms, especially IT firms, should avoid in their marketing efforts.
Marketing Strategy
Unpacking the core elements of a successful marketing strategy tailored to professional service firms’ unique needs.
Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch
Michael Burton, CEO of upstart technology consultancy Stitch, talks about about his new firm's value proposition, growth strategy, technology partner selection, and the benefits of declaring a strong POV.
Breaking Through Growth Ceilings with Dev Patnaik, CEO of Jump Associates
Dev Patnaik shares his 25-year journey founding and growing the world's leading independent strategy and innovation consulting firm.
Brand Breakdown – Clarkston Consulting
In our second installment of "Brand Breakdowns," we dissect management consulting firm, Clarkston Consulting. Learn some great stuff about industry programs and thought leadership development from this well-marketed firm.
Selecting Your Ideal Client In 5 Steps
Being clear on whom you serve and why is the foundation of the success of any marketing strategy or initiative. We discuss how identifying your Ideal Client addresses a litany of problems professional services firms experience when trying to drive growth.
Brand Breakdown – Moviri
Moviri becomes the first firm to be assessed in our new episode format, "Brand Breakdowns." We analyze this software development firm's market face from top to bottom to discern what's working and what could use some work.
5 Steps to a High-Performance Lead Generation Program
Jeff and Jason break down how to build a system that proactively opens conversations with prospective clients.
Why Professional Services SaaS Ambitions Often Fail with Mark Littlewood
Mark Littlewood, CEO of the Business of Software, joins us to talk about the state of the software business -- where it's been, where it's going, and why professional services firms' software ambitions often fail.
Florian Heinrichs from Consultancy, Client Friendly, talks Marketing and Pro Services Life
Flo Heinrichs, long-time R&P listener, former Accenture marketer turn consultant, joins us from Germany to talk entrepreneurship, juxtapose big and small firm life, and banter in true R&P fashion.
What We’ve Learned About Modern Selling
From being human to the foibles of content marketing to unleashing culture, we take time to reflect and consolidate our learnings from our brilliant guests on our Modern Selling series.