No term is more misunderstood in professional services marketing than the word lead. Learn why the proper definition is important and what it means to revenue generation activities.
Marketing Strategy
Unpacking the core elements of a successful marketing strategy tailored to professional service firms’ unique needs.
How Intellectual Capital Removes Friction from the Buyer’s Journey
Intellectual capital isn't just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle.
How to Create an Effective Intellectual Capital Strategy
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value.
What is an Intellectual Capital Strategy?
How does IC strategy differ from and relate to all the "strategies" within a firm and why the distinctions are so important.
Why Does Intellectual Capital Matter?
Laying the foundation for a successful intellectual capital strategy that builds brand relevance and drives growth.
We’re Back and Here’s What We’re Seeing for Clients in 2021
After a hiatus, Jason and Jeff talk about what they're seeing and hearing from the market as we begin a new year, get to know a new administration, and endure the long pandemic slog.
Avoid These Annual Planning Mistakes to Reach Your Growth Potential
Growth Conversations-Michael Burton, CEO of Lev, Growth Inflection Points
Selling Existing Solutions to New Clients; Wait! Isn’t that Just Business as Usual?!
Professional Services Taglines: Critical Asset or Waste of Resources?
Is there a "Just Do It" for the professional services world? Jeff and Jason explore the pros and cons of taglines in B2B marketing.