Our 7 Biggest Mistakes
From risk not taken to strategic decisions, Jeff and Jason go back-and-forth sharing their biggest career and marketing mistakes. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Productization—Turning Your Service into a SaaS Product
Have you ever considered turning one of your services into a product? In this episode, Jason and Jeff share reasons why you might consider it, how to do it, the challenges associated with it, and recommendations for doing it successfully. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Acquisitions—How to Have a Successful Integration
Whether you’re the marketing leader of a firm that was just acquired or of the firm that did the acquiring, Jason and Jeff share what you should be thinking about to make sure the integration is successful. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
How to Kill a Practice
There comes a time when you just have have to put a practice to rest. But how do you know when that time has come? And how can you go about it? Jason and Jeff talk through how a professional services firm can go about killing a practice that’s no longer viable. Podcast: Play in…
How to Develop and Launch a New Service
In the second episode of a three-part series on launching and ending services in professional services firms, Jason and Jeff talk about how practice leaders can take a successful engagement and turn it into a tangible service that a firm can build at scale and get growth opportunity from. Podcast: Play in new window |…
The Typical Mistakes Firms Make When Launching a New Service
Many professional services firms run into mistakes when they try to launch a new service, most of which could be a avoided with a little due diligence. Jason and Jeff discuss what due diligence should look like and how it can help firms avoid a lot of wasted time, energy and money. Podcast: Play in…
Moving from Stupid to Smart
Feel like you’re stuck doing stupid stuff and wondering how to move to the smart list? This episode wraps up the series on stupid and smart things for marketing to do. Jason and Jeff offer advice for becoming a smarter professional services firm marketer. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Smart Sh*t Marketing Should Do
Last week we talked about the stupid things marketing shouldn’t be doing in professional services firms. So what are the smart things marketing should be doing to help their firm grow? Let’s take a look. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Stupid Sh*t Marketing Should Not Do
Pardon our language, but we’ve come across a lot of things that get thrown on marketing’s plate in professional services firms that simply shouldn’t be there. They’re either a waste of resources, they don’t align with a strategy, or they should be owned by partners instead. So what’s on the list? Podcast: Play in new…
Marketing Ruins Everything
Jason and Jeff discuss a list of things marketing has ruined, and on the flip side, what marketing has made better. And they leave marketers with a positive message on how they can differentiate themselves and be better marketers. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS