If you can afford to do it, now is likely a smart time to market. But, for marketers forced to cut budget, what's the right way to do it?

Firms often confuse marketing and communications. But, the truth is they're quite different. And the distinction matters.

We jump into the difficult questions that firms can't answer or just avoid that make or break their success.

Have you ever considered turning one of your services into a product? In this episode, Jason and Jeff share reasons why you might consider it, how to do it, the challenges associated with it, and recommendations for doing it successfully.

Whether you're the marketing leader of a firm that was just acquired or of the firm that did the acquiring, Jason and Jeff share what you should be thinking about to make sure the integration is successful.

There comes a time when you just have have to put a practice to rest. But how do you know when that time has come? And how can you go about it? Jason and Jeff talk through how a professional services firm can go about killing a practice that's no longer viable.

In the second episode of a three-part series on launching and ending services in professional services firms, Jason and Jeff talk about how practice leaders can take a successful engagement and turn it into a tangible service that a firm can build at scale and get...