Moving from Stupid to Smart

Feel like you’re stuck doing stupid stuff and wondering how to move to the smart list? This episode wraps up the series on stupid and smart things for marketing to do. Jason and Jeff offer advice for becoming a smarter professional services firm marketer. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

Smart Sh*t Marketing Should Do

Last week we talked about the stupid things marketing shouldn’t be doing in professional services firms. So what are the smart things marketing should be doing to help their firm grow? Let’s take a look. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

Stupid Sh*t Marketing Should Not Do

Pardon our language, but we’ve come across a lot of things that get thrown on marketing’s plate in professional services firms that simply shouldn’t be there. They’re either a waste of resources, they don’t align with a strategy, or they should be owned by partners instead. So what’s on the list? Podcast: Play in new…

Marketing Ruins Everything

Jason and Jeff discuss a list of things marketing has ruined, and on the flip side, what marketing has made better. And they leave marketers with a positive message on how they can differentiate themselves and be better marketers. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

2019 Marketing Planning in 20:19

It’s planning season. What does a growth-driven marketing plan look like? What research should you do? How do you cascade down from marketplace issues to marketing strategies and quarterly tactics? We’ll answer all this, and more, in just 20 minutes and 19 seconds. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

Picking the Right Marketing Model

There are two schools of thought on marketing a professional services firm. We explore the mindsets, cultures and structures of each and answer the central questions—”Which one is right for you?” and “Can you switch from one to the other?” Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

How Much Should You Spend on Marketing?

What do firms typically spend on marketing? 5% of revenue? 10% of revenue? Does it matter? Forget about benchmarks as we talk about how to develop a proper marketing budget. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

The 4 Universal Stages of the Client’s Buying Process

There’s a massive disconnect between where clients spend time in their buying process and where firms spend time in the sale. In this episode, we jump right into the void. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

Responding to the Threat of Content Marketing

Jason and Jeff explore 6 potential responses firms can take to compete with the SaaS-driven content marketing freight train barreling down upon them. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

The Marketing Trend Devouring Your Core Business

There’s a VC-backed, tentacled monster attacking the heart of your practice. It’s not AI, automation or blockchain. It’s much bigger and more dangerous. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS