The Original Professional Services Marketing Podcast
With Jason Mlicki and Jeff McKay
Latest Episode
Episodes
Experts Write!
Jason and Jeff finally agree on something. If you want to be seen as an expert, you have to produce intellectual capital. Writing may not be your strength, but professional services experts must write. Here's why.
Should Marketing Be at the Leadership Table?
As usual Jeff and Jason disagree. This time over if, and when, a marketer should be a member of a firm's senior leadership team.
Clients are Stupid!?
Have you ever heard something along these lines said in your firm? Jeff and Jason jump into the many reasons why clients make decisions that seem as irrational.
Our 7 Biggest Mistakes
From risk not taken to strategic decisions, Jeff and Jason go back-and-forth sharing their biggest career and marketing mistakes.
Martech Hysteria. Enough Already!
CRM, MAT, ABM. Jason and Jeff agree -- for once -- the promise that was martech has been underwhelming. Then, they discuss lessons learned from 10+ years with marketing technology.
Do You Need a $100k Website?
Jeff and Jason argue -- literally this time -- on how firms should think about investing in the web. Custom vs "out-of-the-box." Internal vs outsourced. The gloves are off.
Video Killed the…Blogger
Cisco tells us that 80% of total Internet traffic is video. Jason and Jeff discuss what's driving the video explosion and the 7 types of videos firms need to market themselves successfully.
Who Run Bartertown? Google…Google Runs Bartertown (and Everything Else)
As the central node on the world's information network, Google has literally re-shaped the way we think. In this episode we talk about the role of Google in professional services marketing and how the technology is evolving to be even more useful for marketers yet...
Marketing Villains—The Fads and Campaigns We Love to Hate
We've talked about marketing heroes—now we talk about the villains. In this episode, we share some of the marketing fads and campaigns that have influenced society and our culture and affected marketing in ways that we find frustrating.
Marketing Heroes—Who’s Shaped Your World View? Part 2
Jason and Jeff continue the discussion on the people who have influenced them in their careers and in their thinking on marketing and business.
Productization—Turning Your Service into a SaaS Product
Have you ever considered turning one of your services into a product? In this episode, Jason and Jeff share reasons why you might consider it, how to do it, the challenges associated with it, and recommendations for doing it successfully.
Acquisitions—How to Have a Successful Integration
Whether you're the marketing leader of a firm that was just acquired or of the firm that did the acquiring, Jason and Jeff share what you should be thinking about to make sure the integration is successful.
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
