by Jeff McKay | Oct 25, 2024 | Thought Leadership
Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Oct 11, 2024 | Marketing Strategy
It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Sep 27, 2024 | Interviews, Marketing Strategy
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect. Podcast: Play in new window |...
by Jeff McKay | Sep 13, 2024 | Brand Strategy, Thought Leadership
Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Aug 30, 2024 | Culture, Marketing Strategy
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success. Podcast: Play in new window |...