by Jeff McKay | Apr 4, 2023 | Brand Strategy, Marketing Strategy
In this episode, we analyze Western Advance Technologies Inc. (WATI) and cover a litany of foibles that firms, especially IT firms, should avoid in their marketing efforts. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Mar 24, 2023 | Culture, Growth
We dive into the deep, stormy waters of economics, banking, and pricing to make sense of a rapidly changing business environment. What can firms learn from recent events to make their own growth strategies more resilient and effective? Podcast: Play in new window |...
by Jeff McKay | Mar 18, 2023 | Culture, Growth, Interviews
Fred Reichheld, creator of Net Promoter and author of Winning on Purpose, shares how professional services firms can become truly client-centric and realize the promise of NPS. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Mar 10, 2023 | Growth, Interviews, Marketing Strategy
Michael Burton, CEO of upstart technology consultancy Stitch, talks about about his new firm’s value proposition, growth strategy, technology partner selection, and the benefits of declaring a strong POV. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Mar 3, 2023 | Growth, Interviews, Marketing Strategy
Dev Patnaik shares his 25-year journey founding and growing the world’s leading independent strategy and innovation consulting firm. Podcast: Play in new window | DownloadSubscribe:...
