by Jeff McKay | Jun 17, 2022 | Growth
We pivot to our new series, Creating a more valuable firm. In this episode, we talk about the definition of value and the value-creating levers leaders can pull to systematically enhance their firms. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Jun 10, 2022 | Business Development, Marketing Organization
Brian Caffarelli from Hewitt joins us again to share how to select key accounts, align your firm, and begin pursuing your ideal targets. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 27, 2022 | Business Development, Interviews, Marketing Organization
The Unified Commercial Engine used by Smart Technologies is an intuitive and innovative approach to organizing the sales and marketing function. We discuss the pros and cons of using it in professional services firms. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 20, 2022 | Business Development, Marketing Organization
Whether selling candy bars or complex B2B solutions, you need a sales plan. Jeff Bishop shares how to set your sales strategy in motion with actionable sales planning guidance. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 12, 2022 | Business Development, Interviews, Marketing Organization
What would happen if you blew up sales and marketing altogether? As it turns out, Jenna Pipchuk and Jeff Lowe of Smart Technologies did just that. And amazing things started to happen. Podcast: Play in new window | DownloadSubscribe:...
