Your Guide to Growth & Success as a Channel Partner with Brendan Sullivan from Coastal Cloud

by Jeff McKay | Feb 11, 2022 | Growth, Interviews

Want to know how to be a successful channel partner? Brendan Sullivan from Coastal Cloud shares the not-so-secret secret to growth. Podcast: Play in new window | DownloadSubscribe:...

How to Get Cross-selling Right with Charlie Green

by Jeff McKay | Jan 28, 2022 | Business Development, Interviews

Cross-selling is the most misunderstood approach to revenue generation. Charlie Green shares why it’s so important for professional services firms to get cross-selling right—and how to do so. Podcast: Play in new window | DownloadSubscribe:...

3 Steps to Get Sales and Marketing On the Same Revenue-Generating Page

by Jeff McKay | Jan 14, 2022 | Business Development, Marketing Strategy

Before you try to align Sales and Marketing, you must realize that you’re not solving a problem like the Hatfields and McCoys feud. Instead, you’re managing a tension to its synergistic and healthy potential. Podcast: Play in new window | DownloadSubscribe:...

Humanizing Sales for Buyers—and Sellers—with Andy Paul from The Sales House

by Jeff McKay | Jan 7, 2022 | Business Development, Interviews

Is your team “selling out” or “selling in”? Learn how to use the normal attributes of being human to sell both more naturally and how buyers really prefer to buy. Podcast: Play in new window | DownloadSubscribe:...

Shifting Your Firm from a Seller-Doer to a Thinker-Seller Culture

by Jeff McKay | Dec 29, 2021 | Business Development

To scale, a firm must break out of the billable-hour trap. Killing the Seller-Doer mindset is the first step in getting free and unleashing your firm’s growth. Podcast: Play in new window | DownloadSubscribe:...