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Professional Services Taglines: Critical Asset or Waste of Resources?

Professional Services Taglines: Critical Asset or Waste of Resources?

by Jeff McKay | Sep 9, 2020 | Brand Strategy, Marketing Strategy

Is there a “Just Do It” for the professional services world? Jeff and Jason explore the pros and cons of taglines in B2B marketing. Podcast: Play in new window | DownloadSubscribe:...
The Potential of Digital Marketplaces to Destroy and Enhance Professional Services

The Potential of Digital Marketplaces to Destroy and Enhance Professional Services

by Jeff McKay | Nov 21, 2019 | Growth, Interviews, Marketing Strategy

Uber, Open Table, Fiverr, and others are upsetting entire industries. Barron Caster, chief Growth Officer from Rev.com joins us to talk the impact of marketplaces on professional services. Podcast: Play in new window | DownloadSubscribe:...
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