CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board

by Jeff McKay | Dec 10, 2024 | Interviews, Marketing Leadership

There are some new members hanging around the C-Suite of a lot of corporations. How’d they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means. Podcast: Play in new window | DownloadSubscribe:...

Winning the Battle for Mindshare When the Competitor is a Bot

by Jeff McKay | Nov 22, 2024 | Marketing Strategy, Thought Leadership

AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers. Podcast: Play in new window | DownloadSubscribe:...

Marketing Channels: Which Ones are the Right Ones for Your Firm

by Jeff McKay | Nov 8, 2024 | Marketing Strategy

SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm? Podcast: Play in new window | DownloadSubscribe:...

Why People Don’t Understand Data and What to Do About It with Bill Shander

by Jeff McKay | Oct 25, 2024 | Interviews, Thought Leadership

Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data. Podcast: Play in new window | DownloadSubscribe:...

Segmentation: The Marketing Foundation Firms Seldom Get Right

by Jeff McKay | Oct 11, 2024 | Marketing Strategy

It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right. Podcast: Play in new window | DownloadSubscribe:...