by Jeff McKay | Sep 27, 2024 | Interviews, Marketing Strategy
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect. Podcast: Play in new window |...
by Jeff McKay | Sep 13, 2024 | Brand Strategy, Thought Leadership
Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Aug 30, 2024 | Culture, Marketing Strategy
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success. Podcast: Play in new window |...
by Jeff McKay | Aug 9, 2024 | Interviews, Thought Leadership
Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Jul 12, 2024 | Growth
Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting. Podcast: Play in new window | DownloadSubscribe:...
