by Jeff McKay | Jun 28, 2024 | Business Development, Growth, Interviews
Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Jun 7, 2024 | Interviews, Marketing Strategy
Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.” Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 24, 2024 | Culture, Growth
If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 10, 2024 | Growth
“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Apr 26, 2024 | Growth
Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now. Podcast: Play in new window | DownloadSubscribe:...
